CHOOSING THE RIGHT TANNING FORMULATION FOR AGING SKIN

At WHITE to BROWN we ensure all our tanning products not only give you the best glow but also include key skincare ingredients such as vitamin E and C, shea butter and cocoa butter. Cocoa butter is high in fatty acids, which is why it’s often touted for its ability to hydrate and nourish the skin and improve elasticity. The fat in cocoa butter forms a protective barrier over skin to hold in moisture. Our skin is the largest organ and needs to be treated with care and respect. Your skin needs change as you age and the skin you had in your twenties, is not the same as the skin you have in your 30’s or 50’s. Therefore, the ingredients you use in your skincare need to address your new skin concerns. This is also applicable for the tan you choose to use. Most tanning brands don’t take this into consideration when creating their formulations.

At WHITE to BROWN we know that no tan would be flawless without the necessary skin prep. That’s why when creating our prep products we knew that not only was it important to include ingredients that prepare the skin for tanning but also those that protect the skin and hydrate it.

WHITE to BROWN’s Body Cleanse (RRP €8.69/£6.95) is specially pH balanced to ensure your tan will not fade or be stripped prematurely. This light body cleanser removes impurities and excess oils from the skin, creating the perfect tanning base.

WHITE to BROWN’s Self-Tanning Lotion (RRP€20.63/£16.50) is perfect for mature skin to rejuvenate it and give it a healthy glow. With it’s skincare benefits of Vitamin C and E as well as skin smoothing cocoa butter it is the ideal product to get that perfect tan while also ensuring to give your skin the TLC it deserves.

WHITE to BROWN’s Coconut Body Spritz (RRP €11.19/£8.95)

Keeping your tan looking golden for longer is always the goal and as skin ages it loses its natural moisture barrier meaning moisturising is more important than ever before. However, with the Coconut Body Spritz enriched with aloe vera and shea butters you can do it easily! The spray bottle ensures full body coverage and easy application.

So, when tanning with WHITE to BROWN you’re getting great colour while also maintaining your skin’s elasticity and hydration levels, what more could you want?