A1. All skin tones can benefit from a natural colour enhancement, however fair you are. The best tanning advice we can give is to choose a product that is specifically formulated for fair skin tones. WHITE to BROWN has a superb product, Self Tanning Lotion Light250ml that will enhance your natural skin tone perfectly. This smooth, creamy lotion has been developed to use every day so you can achieve a natural glow. The more frequently it is applied the more enhanced your skin tone will become and the more confidence you will have to control your desired result.